For years, companies have been talking about the need to have a license to operate in terms of doing what the public expect them to do, beyond what's regulated. And whereas tax planning is perfectly legal, it might not be ok in the eyes of the public.
At the end of another year a lot of us are trying to predict the coming year. But before we claim to be certain that some events will happen or some scenarios to unfold in 2013, it might be worth reflecting on where that sense of being right comes from.
After years plagued with corporate green washing, if not deliberate so at least cases of where the message is getting out before the action, marketing sustainability has been seen as the problem. But it is still the solution in order to get consumers to change behaviour, given that the narrative is compelling enough. And how to do that was one of the most discussed topics outside sessions at the BSR Conference 2012.
Last Monday evening, the Prime Minister of Bangladesh accepted a visit from a Swedish human rights activist asking her to raise minimum wages for workers in the textile industry. As we shall see in this unusual story, the reasons for her complying with his request are several and would benefit many.